sawetz.com
>personalexpert.net
consulting_marketing_publishing
mission_founders_publications_contact
magazines
exclusive content production and publication since 1996
Fashionoffice was founded in 1995 by Mag. phil. Dr. rer.nat. Josef Sawetz (born 3 Oct. 1962 in Vienna, Austria) and his sister Mag. Dr. phil. Karin Sawetz (born 24 Feb. 1965, Vienna, Austria) with the "FashionAvigator”-study about fashion online. Fashionoffice started in 1996 with www.fashion.at one of the first fashion magazines exclusively published online. Soon the magazine has established special channels about fashion, art, beauty and received several prizes such as the ‘Angel of Fashion Award’ in 1996. More about the magazine group Fashionoffice.
Fashionoffice
beautyme.com - trends in beauty
confashion.com - broadband
catwalk TV; first European broadband lifestyle movie channel (1997). More than 800 broadband
catwalk movies and documentary films
fashion.at/ - fashion at culture,
collections, design, foto,... 1996 very first online fashion magazine in German and English worldwide. More
than 9.000 exclusively produced international fashion & beauty stories
and around 800 fashion & lifestyle movies
styleradar.com, beautyradar.com - socio-cultural trend research in fashion, beauty & lifestyle in the segments
of consumer, prosumer and professionals
FashionAvigator.com - search in the magazine-Group (Fashionoffice: fashion.at, beautyme.com, confashion.com, styleradar.com, beautyradar.com) and archives since 1996
style
trends survey about
desires and trends of fashion and beauty addicted online users
monographs
Josef Sawetz
Mag. phil. Dr. rer.nat.
(2009) Handbuch Marketing- und Kommunikationspsychologie. Interdisziplinäre Grundlagen kommunikativer Prozesse aus Psychologie, Neurowissenschaften, Evolutionsbiologie, Systemtheorie und Semiotik. Wien: personalexpert.net > Inhaltsverzeichnis
(2008) Marketing-Psychologie. Interdisziplinäre Grundlagen aus Psychologie, Neurowissenschaften, Evolutionsbiologie und Semiotik. Wien: personalexpert.net
(2007) Handbuch persuasive Kommunikation. Medien, Konsum, Kollektivität, Individuum – psychologische Basis persuasiver Massenkommunikation. Wien: personalexpert.net (Handbook of Persuasive Communication)
(2006) Kommunikations- und Medienpsychologie. Wien: personalexpert.net (Communication and Media Psychology)
(2005) Profilingtechniken in der Kommunikation. Wien: personalexpert.net
(2004) Psychologische Grundlagen der Öffentlichkeitsarbeit. Wien: personalexpert.net (Psychological Basis of Public Relations)
(2003) Massenkommunikations-Trends. Wien: personalexpert.net
(2000) Grundlagen der Wahrnehmung- und Kognitionspsychologie. Wien: personalexpert.net
(2000) Medienpsychologische Grundlagen multimedialer Kommunikation. Wien: personalexpert.net
(1998) Database- und Micromarketing. Wien: personalexpert.net
(1997) Werbepsychologie und -praxis. Wien: personalexpert.net
(1995) Psychophysiologische Überprüfung einer psychosemantischen Basisgrammatik des Werbefilms. Dissertation. Universität Wien (Psychophysical Testing of a Psychosemantic Basic Grammar of TV-Commercials)
(1992) Bedeutungsstrukturen in der Fernsehwerbung. Entwicklung und Test einer zweistufigen quantitativ-semiotischen Analysemethode. Diplomarbeit. Universität Wien (Structures of Meaning in TV-Commercials. Quantitative Semiotic Analysis)