Sawetz


ABOUT

Dr. Josef Sawetz has been engaged in research and academic teaching for more than 30 years and is a leading expert in communication psychology, marketing, and cognitive neuroscience. With an academic background spanning business, psychology, neuroscience, and linguistics, he lectures at renowned universities and continuing-education institutes and is active as a keynote speaker at international conferences and congresses and author.


Cognitive Neuroscience, Communication Psychology: University of Vienna, Faculty of Social Sciences, Department of Communication; University for Continuing Education Krems, Department for Knowledge and Communication Management Research & academic teaching since 1990: University of Vienna, Seminars in Market Research and Public Relations, Department of Communication (Marketing and Communication Psychology, Advertising Psychology, Market Research); Danube University Krems (Master's programs: PRPlus Public Relations, PR and Integrated Communication, Communication and Management, Educational Technology, Professional MBA Communication and Leadership, International Information & Communication Management); IIR; Business Circle; Program Leader New Media Marketing Manager, Usability Manager, Knowledge- & Content Manager as well as Online Journalism at WIFI Vienna; University of Applied Sciences Burgenland (MA Information, Media, Communication); Advertising Academy (Integrated Communication Management, Social Media Management); BFI Vienna & Salzburg; School of Arts Vienna; New Design University; ARS Academy; Volksbank Academy; Raiffeisen Campus; WIFI Management Forum; University of Applied Sciences for Management & Communication WKO Vienna (Communication Management, Financial Management & Controlling); Federal Ministry of Education, Science and Research

Studies in business administration, law, sociology, linguistics, communication sciences, psychology

Since the 1980s, Dr. Josef Sawetz has supported national and international companies as well as public institutions in the fields of communication psychology and behavioral science. As head of corporate communications and marketing for international retail, banking and industrial groups, as the founder of PR and advertising agencies and a management-consulting firm, and as the creator of a media group of international online magazines in the early phase of the Internet, he has paved the way for numerous innovations.

Since the 1990s he has lectured at various universities and universities of applied sciences and has served as a keynote speaker at international conferences. The integration of artificial intelligence into corporate-communication processes, in combination with psychological methods, has been a special focus of his work as a neuroscientist for many years. The "Marketing Intelligence System" and the "People Performance System" are two examples of his research-and-development activities in this area: sawetz.com/research

Further information on publications, international awards, seminars, research & development, and media appearances on TV, radio, newspapers, and magazines in the DACH region: sawetz.com/media
Universität Wien

Institut für Publizistik und Kommunikationswissenschaften

Universität für Weiterbildung Krems

APA-Campus

Raiffeisen Campus

ARS Akademie

WIFI Management Forum

Hochschule Burgenland


New Design University

IBS-Akademie

NPO Akademie

Werbeakademie


Media appearances (selection sawetz.com/media): ORF (Thema, Eco, ZIB 3, Dok 1, konkret, ORF III, …), Pro 7, Sat 1, Servus TV, Puls 4, radio, daily and weekly newspapers, trade journals, etc.:

ORF 1 TV

ORF konkret TV

ORF Radio

ORF News

Kurier Tageszeitung

Tagesspiegel

Horizont

Futurezone

Swiss Life

Kleine Zeitung

Konsument Magazin

Apotheken Umschau

Süddeutsche Zeitung

Der Standard

APA-OTS

Oberösterreichische Nachrichten

Die Presse
Current research projects: sawetz.com/research
Aktuelle Publikation: (2025) Kommunikations- und Marketingpsychologie. Grundlagen kommunikativer und persuasiver Prozesse aus Psychologie, Neurowissenschaften, Evolutionsbiologie, Systemtheorie und Semiotik. Wien



(663 Seiten, Nachschlagewerk zum State of the Art der aktuellen Theorien und Techniken, zahlreiche Abbildungen, Checklists und Toolboxes, umfangreiches Literaturverzeichnis)
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National and international awards:

  • 1994: Creative Club Austria: Bronze
  • 1994: Midsummer Awards Ad Festival, London: Bronze
  • 1994 and 1995: Cresta International Advertising Award: Finalist
  • 1995: Gallup Top Ten: 1st and 3rd place
  • 1995: Trade Fair Wels: Silver Medal
  • 1996: Angel of Fashion: International award for fashion websites on the Internet
  • 1996: Australia Five Star Gold: Award for Websites on the Internet
  • 1996: Hot Site Award: Award for Websites on the Internet
  • 1996: MMM Club of the Chamber of Commerce: Golden Libra (for E-Commerce, Home Delivery, Customer Club)
  • 1997: GAR Award: Award for best website in content and design
  • 1998: Advertising-Edward: TV Commercial
  • 1999: Shop Award: Best German-language Fashion-Shopping-Site
contact
Tests
Wissenschaftlicher Kurz-Persönlichkeitstest Persönlichkeitspsychologischer Typus-Test Umfangreicher Persönlichkeitstest in 16 Dimensionen Stimmanalyse & Persönlichkeitsanalyse Test der Emotionalen Intelligenz Wieviel Führungs-DNA haben Sie? Fünf-Faktoren Führungstest Generelles berufliches Persönlichkeitsprofil 7-Dimensionen der Persönlichkeit im beruflichen Kontext