ABOUTDr. Josef Sawetz has been engaged in research and academic teaching for more than 30 years and is a leading expert in communication psychology, marketing, and cognitive neuroscience. With an academic background spanning business, psychology, neuroscience, and linguistics, he lectures at renowned universities and continuing-education institutes and is active as a keynote speaker at international conferences and congresses and author. Cognitive Neuroscience, Communication Psychology: University of Vienna, Faculty of Social Sciences, Department of Communication; University for Continuing Education Krems, Department for Knowledge and Communication Management Research & academic teaching since 1990: University of Vienna, Seminars in Market Research and Public Relations, Department of Communication (Marketing and Communication Psychology, Advertising Psychology, Market Research); Danube University Krems (Master's programs: PRPlus Public Relations, PR and Integrated Communication, Communication and Management, Educational Technology, Professional MBA Communication and Leadership, International Information & Communication Management); IIR; Business Circle; Program Leader New Media Marketing Manager, Usability Manager, Knowledge- & Content Manager as well as Online Journalism at WIFI Vienna; University of Applied Sciences Burgenland (MA Information, Media, Communication); Advertising Academy (Integrated Communication Management, Social Media Management); BFI Vienna & Salzburg; School of Arts Vienna; New Design University; ARS Academy; Volksbank Academy; Raiffeisen Campus; WIFI Management Forum; University of Applied Sciences for Management & Communication WKO Vienna (Communication Management, Financial Management & Controlling); Federal Ministry of Education, Science and Research Studies in business administration, law, sociology, linguistics, communication sciences, psychology Since the 1980s, Dr. Josef Sawetz has supported national and international companies as well as public institutions in the fields of communication psychology and behavioral science. As head of corporate communications and marketing for international retail, banking and industrial groups, as the founder of PR and advertising agencies and a management-consulting firm, and as the creator of a media group of international online magazines in the early phase of the Internet, he has paved the way for numerous innovations. Since the 1990s he has lectured at various universities and universities of applied sciences and has served as a keynote speaker at international conferences. The integration of artificial intelligence into corporate-communication processes, in combination with psychological methods, has been a special focus of his work as a neuroscientist for many years. The "Marketing Intelligence System" and the "People Performance System" are two examples of his research-and-development activities in this area: sawetz.com/research Further information on publications, international awards, seminars, research & development, and media appearances on TV, radio, newspapers, and magazines in the DACH region: sawetz.com/media |
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Universität Wien
Institut für Publizistik und Kommunikationswissenschaften Universität für Weiterbildung Krems APA-Campus Raiffeisen Campus ARS Akademie WIFI Management Forum Hochschule Burgenland New Design University IBS-Akademie NPO Akademie Werbeakademie Media appearances (selection sawetz.com/media): ORF (Thema, Eco, ZIB 3, Dok 1, konkret, ORF III, …), Pro 7, Sat 1, Servus TV, Puls 4, radio, daily and weekly newspapers, trade journals, etc.: ORF 1 TV ORF konkret TV ORF Radio ORF News Kurier Tageszeitung Tagesspiegel Horizont Futurezone Swiss Life Kleine Zeitung Konsument Magazin Apotheken Umschau Süddeutsche Zeitung Der Standard APA-OTS Oberösterreichische Nachrichten Die Presse |
| Current research projects: sawetz.com/research |
Aktuelle Publikation: (2025) Kommunikations- und Marketingpsychologie. Grundlagen kommunikativer und persuasiver Prozesse aus Psychologie, Neurowissenschaften, Evolutionsbiologie, Systemtheorie und Semiotik. Wien (663 Seiten, Nachschlagewerk zum State of the Art der aktuellen Theorien und Techniken, zahlreiche Abbildungen, Checklists und Toolboxes, umfangreiches Literaturverzeichnis)
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National and international awards:
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