Research & teaching since 1990: University of Vienna, Seminars in Market Research and Public Relations, Department of Communication (Marketing and Communication Psychology, Advertising Psychology, Market Research); Danube University Krems (Master's programs: PRPlus Public Relations, PR and Integrated Communication, Communication and Management, Educational Technology, Professional MBA Communication and Leadership, International Information & Communication Management); IIR; Business Circle; Program Leader New Media Marketing Manager, Usability Manager, Knowledge- & Content Manager as well as Online Journalism at WIFI Vienna; University of Applied Sciences Burgenland (MA Information, Media, Communication); Advertising Academy (Integrated Communication Management, Social Media Management); BFI Vienna & Salzburg; School of Arts Vienna; New Design University; ARS Academy; Volksbank Academy; Raiffeisen Campus; WIFI Management Forum; University of Applied Sciences for Management & Communication WKO Vienna (Communication Management, Financial Management & Controlling); Federal Ministry of Education, Science and Research

Studies in business administration, law, sociology, linguistics, communication sciences, psychology

Since 1980: Copywriter and strategic planner for advertising agencies; Psychological in-depth interviews as well as advertising material and product tests for market research institutes; Head of department for corporate communications, marketing and market research in international trading, banking and industrial groups; Founding of international online special interest magazines and the management consultancy sawetz communications. Keynote speaker at international conferences and congresses.

Media appearances: ORF (Thema, Eco, ZIB 3, Dok 1, konkret, ORF III, …), Pro 7, Sat 1, Servus TV, Puls 4, radio, daily and weekly newspapers, trade journals, etc.: sawetz.com/media

Current research projects: sawetz.com/research


Latest monograph: Sawetz, J. (2022). Communication and Marketing Psychology. Basics of communicative and persuasive processes from psychology, neuroscience, evolutionary biology, systems theory and semiotics. Vienna

National and international awards:

• 1994: Creative Club Austria: Bronze
• 1994: Midsummer Awards Ad Festival, London: Bronze
• 1994 and 1995: Cresta International Advertising Award: Finalist
• 1995: Gallup Top Ten: 1st and 3rd place
• 1995: Trade Fair Wels: Silver Medal
• 1996: Angel of Fashion: International award for fashion websites on the Internet
• 1996: Australia Five Star Gold: Award for Websites on the Internet
• 1996: Hot Site Award: Award for Websites on the Internet
• 1996: MMM Club of the Chamber of Commerce: Golden Libra (for E-Commerce, Home Delivery, Customer Club)
• 1997: GAR Award: Award for best website in content and design
• 1998: Advertising-Edward: TV Commercial
• 1999: Shop Award: Best German-language Fashion-Shopping-Site